Physical attractiveness Even though physical appearance is not necessarily at the top of the list of qualities women consider important, most women will confess to being attracted to certain aspects of their partner’s body, though not normally their genitals.
Power and wealth Visible evidence of dominance, which is expressed in today’s world by being in possession of money and status, are turn-ons for the majority of women.
Erotic literature Though women will confess to enjoyment of erotic literature in the form of romantic novels, sexually explicit material, however, has been found also to excite many women.
In terms of the stimuli that excite them, men and women differ markedly. Men, generally, are stimulated by what they see. Women, on the other hand, are very different; as a general rule, they respond very little and very slowly to visual stimuli. Women are more interested in men in the context of their personalities.
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